Grow Your Natural Product or Supplement Business: 6 Smart Partnerships For Lean Entrepreneurs

 

Launching your natural product business or new product feels exciting.  But what’s next?

You want to maximize sales and grow your business but you can’t do it alone.  You have limited time.  So choose the right partnerships to maximize your success at the right price.  That way you can concentrate on what you do best.  It feels great knowing others will cover areas where you have limited knowledge.

One main partnership decision involves price.  Look for partners that offer a free or low-cost trial option, or a money-back guarantee.  Utilize these options to ensure the partnership meets your price and service goals.  You don’t want to spend a lot of money unless a service provides value.

Start out small.  Maybe you want a fun animated introduction for your YouTube marketing masterpiece “Vegan Recipe Utopia”.  Start by outsourcing a simple logo animation at a low cost.  If the result delights you, proceed with the full job.  If not, try another provider. Happily, you didn’t waste significant time and money on an unsatisfactory result.  Also don’t hire a business partner that doesn’t have stellar reviews.  Look for the highest-rated provider that meets your budget requirements.

Here are some popular and low cost business partners that specialize in helping companies grow.

1. Fiverr

This website provides creative and professional services starting at $5.  Yes, really.  According to Crunchbase Fiverr offers 3 million gigs from 196 countries.  Some of the services included are:

  • Professional logo and label design
  • Tech pack creation
  • Copywriting
  • Photo re-touching and preparation for sales on Amazon  and  eBay
  • Digital marketing
  • Video editing and millions of other services.

Make sure to hire providers with multiple 5-star reviews for best results.  The top producers may cost more, but they provide high-quality work.  Or take take a chance on an inexpensive new seller.  New sellers with robust sample portfolios can be bargain-basement gems.

I found Asmita, a professional graphic artist in India, on Fiverr.  She was a new seller charging $5 per design.   I can’t live without her now.  She takes a concept out of my head and transforms it for website, book and marketing use.  Asmita has so many glowing Fiverr reviews now that she charges top dollar.  She still gives me good rates because we grew together and formed a mutually beneficial long-term partnership.

2. 99Designs

Do you have a basic idea for graphics but aren’t sure what you need?  99Designs lets you run a contest for:

  • Logos
  • Branding
  • Packaging
  • Website design or other graphics projects.

You provide a loose creative brief to artists or you can get as specific as needed.  100+ artists then submit designs for your review. Also, you can provide feedback to artists you like, and they will repeatedly tweak their designs.  This provides a variety of results you might like.

Don’t love any of the designs?  No problem, the website will refund your money.

99Designs often offers coupons.  Find discounts by typing “99Designs coupon” into your browser.

3. Launch — How To Quickly Propel Your Business Beyond the Competition

Michael Stelzner launched Social Media Examiner with no previous social media experience.  He used his “Elevation Principle Business Model” to give away free how-to content.  This created a loyal business community without the hard sell people don’t like. Then he wrote Launch to share his process.

Launch focuses on how to build lasting relationships that will help grow small businesses into empires,” says Stelzner.  He should know.   SocialMediaExaminer grew to 94,000+ subscribers in less than 18 months.  Also the site received 2.25 million visits in the last six months according to SimilarWeb website analytics.

Launch offers many valuable tips for creating attractive and highly-sharable social media content. So read this book if you want to turboboost sales.  I rate the book 5-stars, and all of his Amazon buyers do too.

4. Quickbooks Online

Maybe your college accounting class made your eyes glaze.  Or you love accounting, but you don’t have time to run all aspects of your business.  Consider letting Quickbooks handle your accounting so you have time to meet with investors.

The Quickbooks website states 5.9 million people use their product for:

  • Income and expenses
  • Invoices and payments
  • Payroll, sales and sales tax
  • Bill management.

The program connects to your bank account and also PayPal and Square accounts.  Plus it sets up in minutes and charges a low monthly fee.  No contract or long-term commitment is required.

5.  RocketLawyer

For businesses without a legal team this website provides the customizable legal documents your business needs.  These documents will protect you and your company.  Some documents you may need are:

  • Partnership agreements
  • Non-Disclosure Agreements
  • Patent Applications
  • Incorporation agreements and more.

Currently RocketLawyer offers a free 7-day trial.  You can then choose a monthly membership fee or a one-time fee per legal document.

Here’s a secret they may not want you to know:  when I tried to cancel my membership they offered a $1 monthly charge option.  I don’t know how long this will last.  For now, I’m enjoying bargain-basement legal document access.

6. MailChimp

MailChimp offers web-based email marketing services.  This helps businesses grow audiences, sell more products and build brands.  The service offerings include:

  • Email and social marketing campaigns
  • Ad campaign creation
  • Social sharing
  • Landing pages and sign up forms
  • Marketing analytics.

The site currently offers free use for lists with 2000 subscribers and up to 12,000 emails per month.  Larger businesses pay a monthly fee that varies.  Price depends on total subscribers and number of monthly emails, plus desired additional features, like premium support.

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